Insights from South Africa's largest consumer trust platform

Complaints on Hellopeter rise after Black Friday and stay high all December, while the reply rate falls. How to prepare, reply fast and close out the rush.

Last Black Friday season, reviews from a business's own invite averaged 4.7 to 4.8 stars. Unprompted ones averaged 1.9. Here's how to ask, show and answer.

Your business's place on a Hellopeter industry page comes from what your customers say and how you answer them. Here's what moves you up, step by step.

Three questions, one report: what your reviews are earning or costing you. Here is what it measures, the one estimate it makes, and why that estimate is small.

The second Hellopeter Industry Benchmark. How South Africa's banks really rate on customer experience, every bank ranked across five service themes, what separates the leader from the rest, and where the sector is heading. Built on our AI analysis of real customer reviews.

Most customers read your reviews before they call, and a bad one sends them elsewhere without a word. Here are the numbers, and how to cut the cost.

Most Google searches now end without a click, and Google's AI answers first. Here's what that means for how South African customers judge your business.

Your customers ask ChatGPT whether you're any good. Here's where its answer comes from, and five steps to make sure it finds the right story about you.

A complaint sits unanswered on your profile. Every customer who checks you out reads it, and your TrustIndex counts the silence. Here's what it costs.