Reputation Calculator

What is your reputation worth?

Answer three questions and see what your reviews are earning or costing you, in rand. Built from Hellopeter platform data.

Rand figures are estimates, not audited losses or earnings. Every assumption is written into the sentence that uses it.

What We Measure

What this calculator actually measures

Most reputation advice is opinion. This is not. When you enter your business name, we look up what Hellopeter already knows about you: how often your listing appeared in Google search results, how many people opened your profile and read your reviews, what your rating is against your industry average, and how many of your reviews you have left unanswered.

Those are measured numbers, not estimates. The only estimate in your report is the last step, where we work out what that reputation is costing or earning you, and we show you exactly what we assumed.

Why It Matters

Why reviews cost real money

Almost nobody buys anything significant in South Africa without looking the business up first. They search your name, and what they find in the first few results shapes the decision before they ever reach your website or answer your call.

That is where Hellopeter sits. Your Hellopeter profile appears in those searches carrying your star rating with it, whether you manage it or not. For a business with a strong rating, that is free advertising running every day. For a business with a poor one, it is the same advertising working in reverse.

The cost is invisible because the customer never contacts you. They read, they decide, they go elsewhere, and you never know they were there. Your report puts a number on that traffic.

Your Report

What the report shows you

Your exposure. How many times your listing appeared in Google last month, how many people clicked through, and what buying that much exposure would cost at current advertising rates for your industry.

What people found. How many opened your profile, what rating met them, and how many of your reviews have no reply. On Hellopeter, silence is visible: an unanswered complaint is read by every customer who comes after it.

What it is costing you. One conservative estimate of the customers you are winning or losing, and what that is worth at your own customer value.

Data Sources

Where the numbers come from

Your listing appearances and clicks come from Google Search Console data for Hellopeter. Your profile views come from our own analytics. Your rating, review counts and reply rate come from the platform. Advertising rates come from independent keyword data for South Africa. The report tells you which month the data covers.

Next Steps

What to do with your number

If the number is bad, it is fixable, and not by advertising. It is fixed by replying to reviews, resolving what you can, and asking satisfied customers to have their say. Most businesses only ever hear from the unhappy minority, because those are the people motivated enough to write unprompted. Asking changes the mix.

If the number is good, it is an asset you are probably under-using. Fresh reviews are what keep you visible, and your rating belongs anywhere a customer decides about you.

Frequently Asked

How the calculator works, answered

Is this free?
Yes. The calculator and your report cost nothing, and there is nothing to install. You do not need a Hellopeter account to use it.
What if my business is not on Hellopeter?
You can still run it. Choose your industry instead of your business name, and the report shows you the category you are absent from, who is visible in it, and what that absence is likely costing you.
Where do the numbers come from?
Your appearances in Google come from Search Console data for Hellopeter. Your profile views come from our analytics. Your rating, reviews and reply rate come from the platform itself. Advertising values use current market advertising rates for your industry. Only the final figure in each section is an estimate, and the assumption behind it is written into the sentence.
How accurate is the rand figure?
It is deliberately conservative. Published consumer research consistently finds that a majority of people avoid businesses with poor reviews, with figures commonly quoted from around 60% upwards. We assume half of one percent, or one in two hundred. We would rather understate your number than have you disbelieve it.
Is my information shared with anyone?
No. Your answers are used to build your report and nothing else. If you ask us to email it to you, we use that address to send the report and related guidance, and you can unsubscribe at any time.
Can I share my report?
Yes. Your report has its own link, so you can send it to a colleague or your board. It updates as our data updates, so the link stays current rather than going stale.
Does replying to reviews actually change anything?
It changes what the next customer reads. A complaint with a visible resolution reads completely differently to one that was ignored, and reply speed is shown on your profile. It is also the single thing most businesses with poor ratings are not doing.
How often do the numbers update?
Monthly. Every report shows the data month it was built from.

Start collecting what your reputation is worth

Answer your reviews, collect new ones, and put them where buyers decide.