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SME social media toolkit: how to make a splash

It may or may not be your cup of tea, but social media is an inescapable fact of life for SMEs in 2021. ...

Lesson 8: Analysing and optimising your company’s online reputation

There used to be a saying that any publicity was good publicity. The idea was that if people were ...

Lesson 7: Maximising your review collection opportunities

A frequent comment we hear from small business owners once they understand the value of reviews is, “How ...

Lesson 6: Identifying the best reviews to leverage

Search Engine Journal reported, “the more reviews, the better.” They went on to say when a business has ...

Lesson 5: How to effectively leverage online reviews

When potential customers are looking for whatever it is that you are selling, they want social proof you ...

Lesson 4: How to respond to positive and negative online reviews

There’s an old proverb that says, “You have to take the good with the bad.” This is true in all aspects ...

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