Lesson 8: Analysing and optimising your company’s online reputation

There used to be a saying that any publicity was good publicity. The idea was that if people were talking about you or your business, then you were at least top of mind and more likely to be successful as a result.

Unfortunately, these days, bad publicity and negative word of mouth can be detrimental to your bottom line. Now more than ever, consumers are keeping their ear to the ground about the reputations of the companies they choose to do business with. And those that are getting the best feedback are also getting the lion’s share of the profits.

How can small business owners improve their online reputation to cash in on the money making opportunities? The best way is to develop an online review management strategy, and it starts with taking the time to review analytics related to what’s already being said.

What Are Review Analytics?

Review analytics is how you can determine the sources that drive the most reviews. For example, are your reviews coming via:

• SMS
• QR code
• A landing page on your website
• Embedded review forms
• Facebook tabs
• Share links or 
• Organically to your review pages?

Why Your Review Analytics Matter

By determining where your reviews are coming from, you can develop review campaigns to drive even more reviews to your business. As you gain more feedback, you can then leverage reviews to grow your business, generate more leads, and yield additional revenue.

How to Easily Access Review Analytics

The easiest method for gaining access to your review analytics, is with Hellopeter reputation management software. It’s the best tool to manage your online reputation. Not only does our software aid you in deploying review invitations, we give you review analytics that display which invitations are converting most effectively. And, if that wasn’t enough, our analytics reports also track:

• Your company’s TrustIndex: how much the general public trusts you to deliver on your promises
• Google analytics data: including the gender, age, and location of the people viewing your Hellopeter profile as well as the number of people who have viewed it
• The Google Analytics dashboard even features the number of times it’s been viewed, how many people click your profile in search engine results pages (SERPs), the pages people are visiting the most, how much traffic is being driven to your profile and your page ranking
• Competitor analytics: how your online reputation compares with that of your competitors
• Your Net Promoter Score (NPS): This measures the customer experience and helps companies to better predict their growth

Turning Your Review Analytics Into Profits

The number one reason you want more reviews is they can help you improve your profit margins. As more people learn how amazing your company is, the more likely they’ll be to trust your business enough to buy from you. You’ll also find as your profile’s page ranking goes up in Google SERPs, you’ll enjoy more organic leads.

Consider the last time you were looking for a product or service. Let’s take a florist as an example. You likely went to Google to search for florists in your area. The results yielded dozens of options, and you probably found yourself reading reviews of many of them. Any company that had negative reviews was eliminated, and you chose based on the positive reviews. These are companies you might not have considered if not for the social proof real customers were providing you, letting you know you could trust them.

Now consider your business for a moment. Imagine someone is searching for exactly what you sell or provide. Wouldn’t it be nice for them to have a quick way to determine that you’re the best company for their needs? Hellopeter gives you the opportunity to earn untold amounts of organic traffic that could yield more money for your business.

Word of mouth advertising and social proof will drive more traffic and business than any paid advertising campaign ever could. That’s why if you’re not working on analysing and optimising your online reputation, you’re leaving money on the table. It’s time to start figuring out what the public thinks about you, collect it all in one manageable space, and earn more reviews to yield more profits.

Hellopeter makes this task easier and faster than any other method on the market. Learn more about what we can do for your business. Start with your Free business account today. We can’t wait to help you grow!