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How Bloom Used Hellopeter Business to Rank #1 in Insurance


Feb 16, 2023 9:37:44 AM

Bloom is a trusted insurance provider in South Africa, ranking #1 in their industry on hellopeter.com.

Check out how Bloom fulfils their service and revenue potential, and learn how you, too, can rise to the top with Hellopeter Business.

Who is Bloom?

Bloom is a pioneer in the South African health insurance market. In partnership with Momentum's Health4Me, they specialise in providing South Africans with affordable, comprehensive health insurance plans without compromising on quality service. Offering affordable access at scale, Bloom continues to revolutionise the local health insurance industry.


The Strategy

1. Communicating Bloom's Value Proposition Directly to Market

Bloom's affordable, quality solutions, particularly their Health4Me programme, are designed specifically to offer insurance access across the board. 

This unique value proposition needed to be communicated clearly to the market. Hellopeter Businesses offerings, including Customisable WidgetsReview Invitation and Review Management solutions, helps Bloom to connect with their customers and potential customers in real-time, allowing for clear and direct product and service-focused conversations via secure, dedicated channels.

"Hellopeter Business has allowed us to really get that honest feedback from our customers. If they search for our brand, they can see exactly what other customers think about Bloom." - John Kruger, Managing Director, Bloom.

2. Product Development

Hellopeter Business allows Bloom to garner real-time, honest product and service feedback from their customers. This level of product insight would often cost an arm and a leg and would normally need dedicated, experienced product-development specialists to acquire. 

Through leveraging their Hellopeter review community, Bloom achieved affordable, quick and easy access to unfiltered product and service feedback directly from the customer.

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3. Changing Perceptions

Before Bloom entered the market, 'affordable' health insurance used to carry negative connotations for many South Africans. Ensuring these erroneous perceptions are met head-on allows Bloom to incrementally change opinion, proving that 'affordable insurance' can also mean 'reliable', 'accessible' access to 'quality coverage' and the accompanying service standards.

4. Removing Any Friction Between Bloom and Customer-Connection Points

Today, Bloom is proactive instead of reactive by collecting reviews and replying to them.

"Today, we actively collect reviews. Hellopeter's made that really easy. They have their 'in-mails', SMS and WhatsApp, so we can easily ask for reviews. Customers don't have to create a Hellopeter account, so there's no admin involved, and they can give us a star rating and write the review without having to close the email, for example.



Making it easier for customers to not just complain but also to give us positive feedback has really made all the difference for us." - John Kruger, Managing Director, Bloom.

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Ready to Grow in 2023?

If you'd like to get started, you can sign up right away. Plus, for a limited time only, we're offering up to 50% off selected Hellopeter Business Plans!

Fill in this quick form, and we'll be in touch to chat about your custom discount offer. 


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