How Reviews Increase Sales

As a business, your main goal is to make sales. You invest time and money into creating a product or service that people will want. But how do you know if your efforts are paying off? The answer lies in customer reviews. In today's digital age, online reviews have a powerful impact on consumer behaviour. 

In this blog, we'll dive into the statistics and real-world examples to show how reviews can increase your sales and the importance of using a reliable review platform like Hellopeter.

The Effect of Customer Service on Sales 

Reviews directly impact customer behaviour, especially when it comes to turning them into repeat customers. 

In fact, a survey by Calabrio showed that 97% of consumers and 98% of contact centre managers said customer service interactions directly influenced whether a consumer remained loyal to a brand. 

Another trends report by Zendesk revealed that 70% of consumers spend more money on brands offering personalised, seamless customer service.

So, it pays to not only focus on making the sale but also on nurturing those customers to turn them into brand ambassadors. 

Why Reviews Build Trust and Lead to Confident Checkouts 

With more scams arising in South Africa daily, consumers are extra cautious when spending their hard-earned money – and rightly so! 

That’s why customer hesitance can seriously negatively impact your sales. But how can you give them peace of mind and confidence to check out? It all comes down to transparency, and nothing shows this better than online review management.

Here are some ways to start implementing reviews to increase sales.

1. Transparency Leads to Sales

Although customers rely on positive reviews when searching for a product or service, they also seek out negative reviews to see how you respond to them. So, not replying to your negative reviews could scare them away.  

If you get a bad review, you might be tempted to ignore it and hope it goes away. However, if you’re proactive and reply promptly, asking the right questions and trying to come to a resolution – and you do this publicly – other customers will respect you for it. 

It shows that there are humans behind the brand and that, even if the worst-case scenario happens, you’ll have their back.

By using Hellopeter Business, you can build trust and credibility with your audience by having a transparent platform to showcase customer feedback. With one inbox syncing your Facebook, Google and Hellopeter reviews, you can stay on top of all your reviews and publicly reply to them.

2. Customer Feedback Makes You More Discoverable

SEO is a term often thrown around in marketing conversations, but what does it really mean for your business? The acronym for “Search Engine Optimisation” refers to the process of trying to come up on the first page of Google or other search engines’ web results pages.

In addition to building trust, reviews also boost your search engine rankings. When people search for businesses, Google considers multiple factors, including the number of reviews and the quality of those reviews. 

The more positive reviews you have on a trusted, established platform like Hellopeter, the higher your business will rank in search results. This means more visibility and higher chances of getting new customers and making more sales. 

For example, if someone searches for “T-shirt printing near me” and you pop up first, they’re more likely to choose your business. Therefore, you should never underestimate the importance of SEO. And the quickest way to boost this? Collecting reviews! 

3. Consumers Trust Other Consumers' Opinions 

Trust is the cornerstone of customer relationships. And an impressive 74% of consumers revealed that reviews increase their trust in a company! 

An easy way to leverage your social proof? Place reviews on your checkout pages and share them on your social media pages. With Hellopeter Business, you can do this with a few clicks with our easy-to-use social media design tool and publish them straight to your channels.

It's particularly important to showcase reviews next to higher-priced products, as the Spiegel Research Centre's findings show reviews have a bigger impact on purchasing likelihood of these items. For example, the purchasing likelihood of lower-priced items increased by 190% compared to higher-priced products that increased by a whopping 380%.

Real Review Success Stories

Let's explore real-world cases of how reviews have influenced businesses in South Africa.

Flourishing Bloom Financial 

Ever heard of Bloom? They're disrupting South Africa's health insurance market with affordable plans and top-notch service. And guess what? They've leveraged online reviews on Hellopeter to achieve it. Initially, they faced some hiccups and negative feedback. However, they embraced it as an opportunity for improvement.

Fast forward to today, they boast an impressive 4.84-star rating from 1738 reviews and ranking #1 on Hellopeter in the Insurance Industry. It's a testament to their value for customer feedback, boosting their Google ranking and proving that affordable health insurance doesn't compromise quality. 'Bloom reviews' has become a popular search term, demonstrating the impact of reviews on driving sales.

Solar Advice Shining Brighter Than Ever 

Another example is Solar Advice, which enhanced its after-sales service and actively sought customer feedback through Hellopeter Business. With a dedicated team, they promptly addressed complaints and ensured clients felt heard and supported. 

They even used WhatsApp for review collection, resulting in a surge of 5-star reviews. These efforts elevated their reputation and drove sales, highlighting the impact of reviews. Their TrustIndex Rating stands at an impressive 8.5/10, ranking #13 in Retail on Hellopeter. Experience their dedicated service and leave a review!

Discover more success stories on our website. 

Embrace Customer Feedback

Reviews are an essential part of any business strategy in today's world. 

Don't underestimate the power of customer reviews. They could be the difference between customers choosing your business over competitors.

Don't miss out on the opportunities that reviews can bring – sign up and start using Hellopeter Business today.