Preparing Your Online Reputation for The Black Friday Frenzy

Black Friday is one of the most significant shopping events of the year, and businesses need to ensure their online reputation is in tip-top shape to make the most of this opportunity. 

This guide will explore leveraging Hellopeter as a robust review management platform to clean up and optimise your online reputation in preparation for the Black Friday rush. Hellopeter Business offers a range of features that can help you manage and improve your brand image, and we'll walk you through them step by step.

Step 1: Claim and Set Up Your Hellopeter Business Profile

• Start by claiming your business profile on Hellopeter if you still need to. This will give you more control over the information presented about your business.
• Fill in all the necessary details about your business, such as contact information, hours of operation, and a brief description.
• Upload a high-quality profile picture and cover image to make your profile visually appealing and recognisable.

Step 2: Monitor Customer Reviews and Ratings

• Regularly monitor customer reviews and ratings on your Hellopeter profile. Pay close attention to both positive and negative feedback.
• Respond promptly and professionally to all customer reviews, addressing concerns and thanking customers for positive feedback. Engaging with customers shows that you value their opinions.
• Top tip: to reply a lot quicker, draft a few saved responses so you don't have to waste typing out the same reply each time. However, you should still try to personalise it a bit to their specific experience.

Step 3: Improve Your Online Reputation

• Implement the feedback received from customers to make necessary improvements to your products, services, or customer experience.
• Encourage satisfied customers to leave positive reviews. If you're a brick-and-mortar store, place Hellopeter review QR codes in visible places so encourage customers to review your business.
• Another great option is to get customers to review your business over WhatsApp! You'll find this unique link when you log into your Hellopeter Business account or they can follow the steps below:

✅ Save our number 021 206 6516 as a contact
✅ Search for it on WhatsApp
✅ Send "Hi" to start the conversation, and simply follow the prompts to instantly publish your review – no need to sign in!

• Address negative reviews by providing solutions and demonstrating your commitment to customer satisfaction. Turning a negative experience into a positive one can impress potential customers and is the benchmark of customer service excellence.

Step 4: Use Hellopeter Insights

• Hellopeter offers valuable insights into your customer feedback. Utilise these learnings to understand customer expectations and identify areas of strength and weakness in your business.
• Adjust your Black Friday marketing strategy based on these insights to effectively meet customer demands and expectations. Plus, it will give you valuable insights into what you did right or can improve on next year! 
• Keep an eye on your competitors to see how they're managing their online reputation or perhaps to see how and why they're disappointing or delighting customers. 

Step 5: Showcase Your Reputation

• Display your Hellopeter rating and reviews prominently on your website and other marketing materials. A solid online reputation can significantly influence potential customers.
• Use Hellopeter's widgets and badges to showcase your reputation to visitors on your website.
• When sales surge during Black Friday, customers can become increasingly concerned that the specials they see are scams or that they will experience terrible service. By confidently telling them to read your reviews on Hellopeter, it shows that you don't shy away from customer feedback and are a legitimate business. 

Step 6: Prepare for Increased Traffic

• As Black Friday approaches, anticipate a surge in website traffic and customer inquiries. Ensure your customer service team is adequately staffed and prepared to handle the increased workload.
• Use Hellopeter's customer service tools to streamline communication with customers and manage inquiries efficiently.

Step 7: Promote Your Hellopeter Profile

• Promote your Hellopeter profile across your social media channels and email marketing campaigns to encourage customers to leave reviews and share their experiences.
• With Hellopeter Business, you can create social ads featuring your best reviews in a few clicks. No design skills needed!
• Consider running special promotions or incentives for customers who leave reviews on Hellopeter during the Black Friday season.

Ready to Take Control of Your Online Reputation? 

Get ahead of the game with Hellopeter Business. Begin your journey with our 14-day free trial and discover the perfect plan to suit your needs. Don't miss out on the opportunity to boost your online reputation – start now!

PLUS if you sign up for selected Hellopeter Business Plans this Black Friday month, you can get 30% off including FREE credits to the value of R12 000 and up! Find out more and grab your deal here.