How 10bet Built Trust with Hellopeter Business

16.01.26 06:26 AM

How to Turn Negative Reviews into Black Friday Opportunities

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Trust is the real game-changer in online betting. Great odds might get players to your site, but trust keeps them there. In online betting, people want platforms that feel reliable, responsive, and built around their needs. 10bet has always delivered a seamless product, but the next step was making sure new players could clearly see just how committed they are to transparency and standout service. That’s where using Hellopeter Business became a turning point.

The Initial Challenge: Showing What Sets Them Apart

Behind the scenes, 10bet already had a strong customer-focused culture. “Collecting customer feedback is a vital part of our company's DNA. We put our clients first, and this is the essence of who we are as a brand,” the team explains.


But much of that great work lived internally. Players outside the platform didn’t always have a clear view of the brand’s responsiveness or the satisfaction of the existing community. “We needed a structured way to collect genuine customer feedback, manage our online reputation, and ensure that players, especially new ones, could clearly see our commitment to service quality.” 


Without a centralised, trusted platform, the brand’s strong product experience and customer focus weren’t always reflected in the places players looked first. They didn’t just want feedback; they wanted visibility, accountability, and a way to showcase the genuine experiences of their player base.

The Solution: Turning Player Voices Into a Powerful Asset

Introducing Hellopeter Business into their customer strategy changed everything. Suddenly, 10bet had a single, centralised place where real player stories could unfold. 


By actively encouraging players to share their experiences, the team created a steady stream of authentic feedback. “With Hellopeter’s tools, we were able to track recurring themes, respond quickly to concerns, and highlight positive experiences from satisfied players," the team says.


And just as importantly, it allowed prospective customers to watch this engagement happen in real time. 10bet’s transparency was no longer something they talked about; it was something players could see, measure, and trust.

The Results: Momentum, Visibility, and Stronger Player Confidence

The impact didn’t take long to show. Today, 10bet is ranked #1 in the Events and Entertainment category on the Hellopeter review platform, a position that signals consistent performance, active engagement, and strong customer sentiment compared to competitors in the same space.


The brand also maintains a solid TrustIndex score, which measures both customer satisfaction and responsiveness on the platform. This score gives prospective players a quick, credible signal that 10bet doesn’t just collect feedback, but actively engages with it.


In addition, 10bet’s Net Promoter Score (NPS) reflects a healthy level of customer advocacy. A positive NPS indicates that more customers are willing to recommend the brand than discourage others from using it, which is a powerful indicator of trust, loyalty, and overall experience.


“The volume of reviews increased steadily, giving us a stronger presence in the market and a more accurate reflection of our service quality.”


Positive reviews consistently outnumbered negative ones, reinforcing the effectiveness of the brand’s customer support processes and its player-first approach. By making trust visible, 10bet gave new players the confidence to join and existing players more reason to stay, showing that transparency pays off.

A Partnership That Builds Trust, One Review at a Time

Through using Hellopeter Business's tools proactively, 10bet demonstrated that open feedback and thoughtful responses are key to building trust and turning customer engagement into a real business advantage.


Today, their Hellopeter presence stands as a clear signal to the market: this is a brand that listens, improves, and puts its players first. 


Want to see real results for your own business? Browse our Hellopeter Business Plans, or sign up for a 14-day free trial today. 

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