Marketing an SME (small and medium-sized enterprises) can be tricky, especially in the online space. Today, just a website isn’t enough. You need to make sure that people are talking about your business, and importantly, that you’re part of the conversation.
It makes sense then, that in order to facilitate a positive conversation around your product and services, and business as a whole, you’d need to be on the platform that your consumers are already using.
Our statistics speak for themselves:
As you can see from the statistics above, millions of South Africans engage with local businesses just like yours, on Hellopeter. But what does this mean for your business?
When you register your business on Hellopeter, you provide your existing consumers with a place to talk about your business, and potential customers with a place to research your business.
When you respond and engage with reviews from your consumers, you’re establishing a relationship with them. This demonstrates you value your customers and their feedback, which in turn, instils consumer trust in your business – a crucial quality that potential shoppers are looking for.
Tapping into the power of Search Engine Optimisation (SEO) as an SME is vital, but can be expensive and daunting. While the concept itself is relatively simple, there are hundreds of agencies offering their SEO expertise, while charging high amounts for their services.
One of the most powerful – and cost-effective – ways to boost your SEO is by generating online reviews. Using online reviews to increase your SEO rankings is a fraction of the cost of hiring an agency to do it for you. And by asking your consumers to write reviews there is an immediate scale in terms of the amount of content created around your business.
You don’t need a whole team of writers when you already have lots of customers, ready to speak about your business.
Read our blog for an in-depth explanation as to how online reviews boost your business’s SEO.
Today’s shoppers turn to Google before making any purchasing decision – especially those that involve a service, like auto repair, insurance or home renovations.
By establishing a presence on Hellopeter, you get your business in front of the right people, and by managing your online reputation (instead of ignoring it) you can reasonably control the conversation being had about your business.
Our platform generates a high engagement rate that is easy to tap into. Millions of South Africans engage with Hellopeter – if you had to pay an agency to roll out a marketing campaign that achieved the same engagement rates, you’d have to shell out thousands of rands monthly.
We’ve done part of the work for you: we’ve built a website that’s relied on and used daily by South Africans who are looking for businesses just like yours.
Businesses that actively engage with their customers are able to increase sales. Take Nupower Solar and MiWay for example. They both use Hellopeter to interact with their consumers, elevating their brand presence and boosting transparency and trust as a result. By responding to online reviews, potential customers see that you value feedback from your existing consumers.
In order to engage with your customers and monitor what they’re saying about your business, you need to equip yourself with the right tools. After all, the online space is essentially one big, neverending conversation.
We give you a Platform that enables you to participate in it. Consumers may have the final word, but by having a business presence on Hellopeter, you can join in and monitor what your consumers are saying about you.
Another great (free) way to monitor your business online is by using Google Alerts. You’ll receive notifications whenever your business is mentioned online, straight to your inbox.
Hellopeter provides you with a simple way to see what people are saying about your business. Businesses that use Hellopeter are able to address negative feedback and remedy a negative customer experience.
You’ll gain invaluable insight into the way your consumers experience your offering, enabling you to continuously improve your business in order to meet (and hopefully exceed) expectations.
We make this simple and easy by giving you access to a Dashboard and reporting tools to measure and track these interactions.
Strategic management of your online reviews can mean the difference between a dissatisfied customer, and a loyal brand advocate. MarketingTech reports that “95% of unhappy customers will return if their issue was resolved quickly and efficiently.”
If ever there was motivation to respond to negative reviews and engage with dissatisfied customers, the above statistic proves it.