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Boost Your Brand: Using Hellopeter Reviews to Outshine Competitors on Black Friday

Written by Hellopeter | Nov 18, 2024 7:40:33 PM

Amid the chaos of the biggest shopping day of the year, Hellopeter reviews are giving businesses the edge they need to cut through the noise and turn shoppers into loyal fans. Here's why Hellopeter reviews are more powerful than others, and how you can make them work for you this Black Friday.

First Things First: Why Hellopeter Reviews?

Customer trust can be challenging to earn in a crowded marketplace, but Hellopeter's community of reviewers gives credibility to the businesses listed on its platform. On a day like Black Friday, when promotions bombard customers, they're looking for authentic feedback they can trust.

A Community Built on Trust

Hellopeter isn't just any review site. In South Africa, the platform stands out as a trusted space, where people are registered and authenticated before they can share feedback. Our strong reputation means that when people see positive reviews here, they're more likely to trust it.

Streamlined Review Collection

With Hellopeter, the process of collecting reviews is simple. Review invites can be set up to be sent automatically after every customer interaction. This ensures a steady flow of feedback, and the influx of reviews will help you build a stronger online presence, and just when you need it most (like during Black Friday).

Even better, Hellopeter's analytics tool shows you which review-collection methods (email, SMS, in-store) work best for your business. These insights help you focus on the approaches that give you the best feedback. 

Proudly South African 

Why compete globally when you only sell locally? What makes Hellopeter such a powerful weapon for local businesses is that it gives them the chance to shine. By putting in the proactive effort, you can outshine competitors and rank #1 in your industry. And to rank first on a well-known and trusted platform like Hellopeter? That's magic. 

How to Turn Hellopeter Reviews into Black Friday Wins

Customer trust is essential, especially on days like Black Friday, where promotions can overwhelm shoppers. Here are simple, powerful ways to leverage Hellopeter reviews to maximise your Black Friday success.

1. Set up a Seamless Review Collection Process 

Whether in-store or online, customers will research your company before they buy. In fact, today's shoppers will even research you on their phones while in your store! Therefore, it's so important to actually have reviews online. Plan ahead by setting up a system of how you will ask for reviews. Make sure you automate this as much as possible, for example, trigger an email that goes out after a purchase, fire off an SMS, or send them a WhatsApp review request link. All of this and more is possible with Hellopeter Business. We highly recommend trying out the WhatsApp option, as Hellopeter reviewers seem to prefer it.

Why?

Up to 92% of consumers are hesitant to buy products without any reviews. This highlights the critical need for businesses to gather and showcase reviews on platforms like Hellopeter to build trust and confidence​.

2. Get Someone to Monitor Your Reviews

Take the pressure off yourself and get someone dedicated to monitor your reviews. If you're going to be asking for more feedback, ensure you have the capacity to show your appreciation and resolve issues as they come in. With Hellopeter Business, it's a lot easier to stay on top of all customer feedback, as we've created One Inbox, syncing your Facebook, Google and Hellopeter reviews. Furthermore, we enable you to add tags and craft quick reply templates to save you time. 

Why?

Consumers want responsive brands. Around 88% of consumers are more likely to choose businesses that respond to all their reviews, and 53% expect replies to negative reviews within a week. Engaging with reviews on Hellopeter not only boosts trust but can also differentiate a brand from competitors who may be less responsive​.

3. Social Proof: Use Reviews in Your Black Friday Campaign

People trust other people, and not what YOU say! Featuring your best Hellopeter reviews in your Back Friday ads builds immediate credibility. Imagine a shopper seeing, "Rated 4.8 stars by 500+ customers on Hellopeter" – it's an instant trust boost. 

Why?

Consumers rely heavily on reviews. An impressive 95% of consumers now read reviews before making a purchase decision, underscoring the importance of visibility on review platforms like Hellopeter during high-stakes shopping events like Black Friday​.

4. Turn Reviews into an Always-on Sales Tool

Probably one of the most impactful to use your online reviews is to showcase them on your website. Embedding our SEO-optimised review widgets on your website. This can both improve search rankings and increase credibility for visitors. You've likely experienced that checkout hesitation before. Well, online reviews on your checkout page can significantly boost confidence, which increases sales.

Why?

Products with positive reviews can boost conversion rates by up to 270%, showing that favourable feedback directly translates into sales. For higher-priced items, this effect is even more pronounced, with conversion rates soaring by 380% when strong, positive reviews are present​. 

5. Get Competitive Insights with Hellopeter's Analytics

With Hellopeter Business insights, you can see what's driving your top reviews, which channels perform best, and where to make improvements. This allows you to get an edge over the competition ahead of Black Friday. Furthermore, you can visually showcase that you're better than competitors by putting in the effort to improve your rankings.

Therefore, Hellopeter Business gives you access to actionable data. You'll know what drives your positive reviews and which channels deliver results. With these insights, you can tailor your Black Friday campaigns to target the right customers at the right time for maximum impact.

Why?

Maintaining a high star rating on Hellopeter is crucial, as 38% of consumers won’t consider businesses with ratings under four stars. Additionally, even a 0.1-point increase in star rating can boost conversion rates by 25%, showing that every small improvement counts in consumer perception​.

Real Businesses, Real Results 

  • Through actively gathering and showcasing Hellopeter reviews, Comet Projects saw a 120% increase in sales. 
  • Using Hellopeter Businesse’s feedback tools to fine-tune their services based on real customer insights, Home-Connect managed to climb the ranks to become #1 on Hellopeter for Internet and Fibre as well as #1 in Internet Service Provider, while boasting a TrustIndex score of 10. 
  • Zinia’s Industry Ranking started in the #39 position in the Telecommunications industry on Hellopeter in March 2022. By April 2022, they secured the #1 spot

You can read more customer success stories here

 

Get Hellopeter Business for Black Friday Success

Using customer feedback to build trust and leveraging analytics to sharpen your strategy, you can turn Black Friday deal-hunters shoppers into loyal year-round customers. Sign up for a free 14-day Hellopeter Business trial and see your business thrive during the busiest shopping week of the year.

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