We’ve made an important enhancement to how Hellopeter calculates and displays your business rating – one that puts the focus where it truly belongs: on your most recent customer feedback.
Until now, your Hellopeter score factored in all reviews your business had ever received. But businesses evolve, teams grow, and customer experiences change – and your reputation should evolve with you.
So, starting 14 November 2025, your Hellopeter star rating and review count will reflect feedback from the past 12 months only. This update ensures your business profile highlights the current standard of service and customer experience you’re delivering today, not what it looked like years ago.
A review written several years ago doesn’t necessarily reflect who you are as a business today. You’ve refined your products, improved your service, and adapted to meet customer needs – yet older reviews may still shape public perception.
We want your Hellopeter rating to represent your present-day performance.
By focusing on recency, we’re helping businesses receive recognition for their most recent efforts while ensuring consumers can make informed decisions based on the latest customer experiences.
Your star rating and review total (as displayed in your business header) will now be calculated from the past 12 months of reviews only.
This means that if your business has been working to improve service delivery, customer communication, or product quality, those improvements will now be accurately reflected.
It’s a fairer, more dynamic system that rewards ongoing progress and upholds the value of recent performance.
We’ve also replaced the old star-rating filter box with a new, interactive review trends chart, designed to help businesses and consumers see performance more clearly over time.
Consumers can now filter by:
Time range: last 30 days, 3 months, 6 months, 12 months, or all time
Star rating: to identify feedback patterns
Keywords: to highlight themes or topics within reviews
This feature helps consumers understand how your business has evolved and allows you to showcase improvements and consistency in your customer experience.
These updates will go live on 14 November 2025 and will automatically apply to your business profile.
If you have any questions or would like assistance understanding the impact of these changes, your Customer Success Manager and our support team are ready to help.
Your Hellopeter star rating isn’t just a number – it’s one of the most influential indicators of trust in your brand.
Alongside metrics such as review volume, response rate, and sentiment trends, it provides meaningful insights into how your business is performing in the eyes of your customers.
These insights can help you:
Measure and track customer satisfaction
Benchmark your performance within your industry
Identify strengths and areas for improvement
Make data-driven decisions that enhance customer experience
When your star rating and review metrics are both accurate and current, they work together to tell a powerful story – one of growth, responsiveness, and customer-centred progress.
In short, this update ensures your Hellopeter rating is as relevant and accurate as the business behind it.
It’s a more modern approach to measuring customer satisfaction – built to reward consistency, celebrate improvement, and strengthen consumer trust.
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